Laurie McNair this is just a quick thank you for calling my attention to two writers on topics that interest me. That’s how a platform like Medium should work. And to Gwenna Laithland, in 1968 my band went into the studio to record a jingle for a dairy association. “Every… body needs milk” was the single line, played over the wah-wah guitar and three chords. The jingle has been replaced by good-looking young people on Instagram. The wheel turns, Internet banner ads were huge in 2005. Now many people have ad blockers. No one reads on the Internet, so your slogan better be good and no more than three or four words.